Hw2 Solutions - Barilla SpA Solution 1. Read Barilla SpA Case ...

 Barilla SpA Case Study Report SCRIBD
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Barilla SpA Case Analysis - University Business And Administrative ...
Ramamurthy Raghavendra Barilla spA case analysis Barilla SpA, an Italian pasta manufacturer, is experiencing amplified levels of inefficiencies and rising costs due to variability in demand from its distributors. The main problem addressed in this case is how to effectively implement JITD system suggested by Giorgio Magialli, the Director of Logistics by resolving the issue of gaining control over the fluctuating demand. Barilla has a very complex distribution network including independent third party distributors and due to such a multi-echlon network, Barilla has been experiencing large amounts of variability in demand which are resulting in operational inefficiency and increased manufacturing, inventory and distribution costs. The proposed JITD system required the distributors to share their sales data with Barilla, who would then forecast and deliver appropriate amounts of products to the distributors at the right time in order to effectively meet demand. This was a radical change from the current and more traditional supply-chain setup where the distributors were not sharing any data and could place orders at will. Vitali's proposal came under severe criticism from not only the distributors but also Barilla's own Sales and Marketing department for an array of reasons. Hw2 Solutions - Barilla SpA Solution 1. Read Barilla SpA Case ...Barilla SpA Case Analysis - University Business And Administrative ...Barilla Spa Case Study Analysis Essay